RightPoint Communications Inc.
Planning
Communications planning - a 10-step process to think through how to connect with audiences
You wouldn't build a house without a blueprint; don't try to communicate without
having a plan. RightPoint will help you think through your communications project from
start to finish, using a 10-step process. We begin by evaluating your current standing
with important audiences. We then think through how to craft effective messages that
convey your thoughts powerfully and clearly. We select the vehicles you'll use to com-
municate, and we design a plan to evaluate how the communications program is
faring. Through this systematic planning, we help you anticipate obstacles and
create a communications road map that will help you reach and connect with
audiences of importance to you.
Crisis communications planning - safeguard your reputation by thinking ahead
RightPoint Communications managed communications during
crises as varied as the slayings of two college students,
industrial fatalities, major fires, bomb scares, workplace
contamination and environmental spills. RightPoint's owner
has developed crisis plans or managed crises for a chemical
company, a mining company, a metropolitan high school
association, a brewing company and several other
organizations.
RightPoint believes that good management of crisis
communications begins with careful planning to think through
likely crises and how they will unfold. Such preparation greatly
increases the likelihood that a crisis will be handled competently and in a manner that protects or minimizes harm to the organization’s operations and reputation.
Crisis communications planning should not be done in isolation but rather in cooperation with other key parties, including law enforcement officials, fire and hazmat responders and community leaders. RightPoint will work to bring all parties together so that each understands its role in communications and in response to crisis events.
You wouldn't build a house without a blueprint; don't try to communicate without having a plan. RightPoint will help you think through your communications project from
start to finish, using a 10-step process. We begin by evaluating your current standing
with important audiences. We then think through how to craft effective messages that
convey your thoughts powerfully and clearly. We select the vehicles you'll use to com-
municate, and we design a plan to evaluate how the communications program is
faring. Through this systematic planning, we help you anticipate obstacles and
create a communications road map that will help you reach and connect with
audiences of importance to you.
Crisis communications planning - safeguard your reputation by thinking ahead
RightPoint Communications managed communications during crises as varied as the slayings of two college students,
industrial fatalities, major fires, bomb scares, workplace
contamination and environmental spills. RightPoint's owner
has developed crisis plans or managed crises for a chemical
company, a mining company, a metropolitan high school
association, a brewing company and several other
organizations.
RightPoint believes that good management of crisis
communications begins with careful planning to think through
likely crises and how they will unfold. Such preparation greatly
increases the likelihood that a crisis will be handled competently and in a manner that protects or minimizes harm to the organization’s operations and reputation.
Crisis communications planning should not be done in isolation but rather in cooperation with other key parties, including law enforcement officials, fire and hazmat responders and community leaders. RightPoint will work to bring all parties together so that each understands its role in communications and in response to crisis events.